As Orthodox society has become more conservative, the old ways of meeting—like co-ed dances or parties—have become much less common. Even weddings often have separate seating for single people, with all the single women on one side, single men on the other.
This separation is part of what led Susanne Goldstone to turn to online dating. A social media coordinator at the National Jewish Outreach Program, a Jewish educational nonprofit, Goldstone spends her days figuring out how to use sites like Facebook to market her organization’s adult education programs that teach Jews about traditional practices and faith. So for Goldstone, using the Web for dating was nothing new.
The Web site Goldstone used was SawYouAtSinai.com, a popular dating site where many members of the community in Washington Heights have profiles. Unlike secular dating Web sites, users are not permitted to browse through other profiles. One of the site’s matchmakers pick possible matches. If both parties approve she sets them up. It’s an electronic version of what matchmakers have been doing for ages….
Goldstone, always the social media junkie, twittered her wedding for the benefit of all her friends back in Washington Heights. She updated before the wedding: “into the dress we go!” Then during the wedding: “Susanne here. waiting for my grand entrance with my hubby!!! this wedding rules!” And at the reception: “just got done with the first schvitz dance. two more to go!”