Communications and Resource Development as Cornerstone of Social Media Strategy

Successful integration of communications and resource development to bring sustainability to mission-driven non-profits is becoming increasingly reliant on new media and online social networking. The tool box is changing. In order to effectively utilize new social media, communications and development professionals should not be trapped into thinking this is an “either/or” situation. The key to successful communications and resource development campaigns is an integrated plan based on both traditional expertise and new technologies….

(Source: ejewishphilanthropy.com)