In God We Trust, Not the Media

The advice I have for Israel stands for any organization or group with an “underdog” status or that is suffering the consequences of being misunderstood. ….  Use social media frequently. Social media shouldn’t be used only as an emergency channel or to impart pearls of wisdom a few times a year. Social media should be used on a daily basis, and in a positive way. In the long run, it is the daily actions of a brand that determine its overall image.

(Source: algemeiner.com)