Esther Kustanowitz reacts to JTA’s plans to became a cenral Jewish portal as mentioned by Ami Eden JTA’s Executive director. Some of her conclusios are:

1. That increasingly I - and presumably others - are getting our news via Facebook.
2. That journalism in general (and perhaps Jewish organizational life in general) will have to become and remain flexible, responsive, exciting and relevant
3. That while Eden’s announcement is provoking discussion in the blogosphere and undoubtedly in other Jewish media outlets, JTA should take the next few months to participate in that discussion