In God We Trust, Not the Media

The advice I have for Israel stands for any organization or group with an “underdog” status or that is suffering the consequences of being misunderstood. ….  Use social media frequently. Social media shouldn’t be used only as an emergency channel or to impart pearls of wisdom a few times a year. Social media should be used on a daily basis, and in a positive way. In the long run, it is the daily actions of a brand that determine its overall image.

(Source: algemeiner.com)

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Joy of Kosher Launches First Annual Best of Kosher Awards

The Best of Kosher awards will leverage the power of social media to allow brands and companies to promote their products and services to fans and followers on Facebook, Twitter and the social web. Nominees can download a special “badge” to display on their own website to encourage more votes during this innovative five-week long competition and follow the results in real-time on JoyofKosher.com.

(Source: prweb.com)

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What Makes A Killer Social Media Press Release?

eJewish Philanthropy’s useful summary of what they learned about the topic at ROI Summit.

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